Case Study · 03 / 10
Market & Pricing Intelligence
Delivered per-market pricing policies, improved bid success rate, and gave sales and marketing a shared real-time view.
Multi-region
Markets
Up
Bid success
Real-time
Alignment
Challenge
Global pricing strategies failed to adapt to local regulatory and competitive conditions, sales and marketing operated on separate CRMs, and margin was eroding on multi-region tenders.
Solution
Trained regional demand forecasts (XGBoost + Prophet), wrapped an OR-Tools MILP optimizer for price/discount recommendations under margin and regulatory constraints, and exposed outputs directly inside Salesforce via a custom Lightning component.
Impact
Delivered per-market pricing policies, improved bid success rate, and gave sales and marketing a shared real-time view.
Tech stack
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